for the ride


    We want to bring you even more of what's going on in the fast-moving riding world before it happens, so we’ve had a change of gear.

    Our new For the Ride blog will be home to regular updates capturing the excitement, thrills and fascinating characters that make motorcycling our reason for getting up each day. It’s a lifestyle thing, so we’ll also be turning the spotlight on some of the people making the riding world the exhilarating place it is.

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    We are obsessive about delivering the complete riding experience.

    Creating motorcycles with a perfect balance of power, handling and style that totally involve the rider and bring out the best in them – so they get THE perfect ride.

    We do this through bold design, original and authentic styling, purposeful engineering and a genuine passion for the ride. Building iconic motorcycles that celebrate our past, like the Triumph Bonneville – the original British icon, whilst embracing the future and leading the way with our incredible Street and Speed Triples, the Tiger 800 and Tiger Explorer and the multiple race winning Daytona 675, THE perfect sports bike. 

    Everyone at Triumph is driven to make the best motorcycles in the world. Never standing still, always pushing to get the best from ourselves for our customers. We are chasing the same thing our customers are

    The Perfect Ride.

    For the miles

    For the moments

    For the feeling


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